Where we are.
A brand is easy to design. A brand is hard to source.
The site has been live for a few weeks now. People are signing up. The waitlist is growing. And here's the honest part: we're still figuring out who's going to roast our coffee.
We've spent the last week researching small-batch roasters across Florida and the East Coast — co-packers, private-label specialists, family operations that have been doing this for thirty years. We sent inquiries to five of them tonight. We're asking the same questions: minimum order quantities, turnaround time, custom packaging, whether they'd be willing to grow with a brand that's still small.
It would be easier to just pick someone. Sign with the first roaster who replies. Get the bags on shelves and figure out the rest later.
But that's the kind of decision you make when speed matters more than the cup. And speed is the whole thing we're trying not to do.
So we wait. We listen. We taste. And when we know, you'll be the first to.